'I Hope They Serve Beer in Hell' taps Boardwalk

The Louisiana Boardwalk's Regal Cinemas will screen "I Hope They Serve Beer in Hell" this weekend. The movie, based on Tucker Max's bestselling book of the same name -- 1 million copies and counting -- was filmed in Shreveport in summer 2008. Lots of local talent participated, so I bet the Boardwalk should get some pretty healthy receipts.

You should be following the movie's self-release campaign and tour at Max's blog. The tour has been courting quite a bit of campus controversy.

Best coverage I've read is from the L.A. Times. Worth a look.