Locally, Simpson wraps production on "Major Movie Star" Thursday.
Here's a snippet from a press release I received today: "Delivery Agent, Inc. the leader in shopping-enabled programming for television shows, motion pictures, sports and publishing, and JT Entertainment announced today an exclusive partnership that connects Jessica Simpson fans with more than 500 products from her life in the spotlight through a Simpson-branded e-commerce destination at (http://www.seenon.com/) available directly at (www.SeenON.com/celebrities/jessica-simpson/). Fans will be able to emulate Simpson, one of this decade’s most sought after style icons, by purchasing products from all aspects of her celebrity lifestyle, including apparel, accessories and her upcoming fragrance line."
Simpson isn't the only one being positioned as a product delivery device. If you watched Desperate Housewives last night, you can drive Gabrielle's Maserati. You can wear boots inspired by the Pussycat Dolls. You can hide from the cameras at your high school reunion by wearing Victoria Beckham's sunglasses.
I'm not shocked about how overtly commercial the celebrity image has become. Fashion magazines have been reporting on what celebrities have been wearing for years, and national TV morning shows love to feature stylists showing us how to dress like the "it girl" du jour.
What's odd to me, in this instance, is publicizing Simpson's strategy to enter into an "exclusive partnership" with Seen On. It plainly suggests that whenever she's appearing in front of a camera, she's selling something.
I know this type of brand marketing is far from controversial or new, but I'd like to hear what you think.
Are you comfortable or uncomfortable with this exclusive partnership?
Should fashion trends be determined by contracts or public opinion?
Does this change the way you see candid celebrity photographs?
Have you ever bought something because it was seen on a celebrity?
Photo: Jessica Simpson poses backstage at MTV's Times Square Studios, Oct. 4, 2006, in New York. (AP Photo/Paul Hawthorne)