Wednesday, April 29, 2009
The grassroots push of 'The Last Lullaby'
"The Last Lullaby" has been super-aggressive in getting its word out to local movie-goers. Aided by Gremillion & Pou, a local marketing firm, Jeffrey Goodman has been hosting meet-ups. Distributing push cards. Putting up lawn signs. Selling T-shirts. You'll learn a bit more about the effort in Thursday's Times.
Last week, Goodman said, "What I’ve tried to avoid is the assumption that everyone will show up."
The movie must sell 2,550 tickets (for 15 total screenings) to earn a sellout. That would be a cume of roughly $18,000. Four of the 15 screenings have sold out in pre-sales. UPDATE: As of 4 p.m. April 29, five of fifteen had sold out. You can follow Goodman on Twitter here.
In the meantime, if you have any photos of the grassroots campaign for "The Last Lullaby" -- parties, signs, tattoos, whatever -- send 'em my way. I will post a photo gallery if I get enough.