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For his Jan. 30 entry, Goodman writes: "My plan is to do a three- to 10-city theatrical run with the film. I’m not sure if this run will be financially successful or not. But it is my goal for it to be self-sustaining, at the very least.
"I only want to go into cities where I feel like 'The Last Lullaby' has an edge over most other movies. This edge will come from one of two places: Either we’ll go into a city because someone involved in the film is from there, or we’ll return to a city where we already had a successful festival."
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