Tuesday, May 29, 2007

Novelist reaches out to You Tubers

Books have been getting into the online trailer business for the past couple of years. I'm seeing more and more books being promoted through these 90-second ads.

Using moving images, or at the very least, flash, to promote print is an odd but not unexpected development in online promotion. Marketers and authors are trying to hook readers who are more inclined to watch promotion than read it. (I wonder if it really works?)

An example: Will Clarke's promotion for "The Worthy," a Simon and Schuster book released in hardcover last year. Clarke was born in Shreveport and now lives in Dallas. "The Worthy" is a (kind of) ghost story about LSU, fraternity injustice and nastily funny forms of revenge.

Have you ever read a book because you saw its trailer?

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