The locally produced movie “The Last Lullaby” earned $16,640 in ticket sales from Friday through Sunday while playing at Louisiana Boardwalk’s Regal Cinemas. The movie sold out 14 of 15 available screenings during its opening weekend.
Showing on one screening, the box office total – reported by indieWIRE – was good enough to earn “The Last Lullaby” the second highest per-screen average among independent and specialty films showing in North America.
Jeffrey Goodman, the movie’s Shreveport-based director, termed the opening weekend an “amazing success.” Goodman is self-releasing the film and touring it from city to city during the coming weeks.
“It’s a really good start for the roll out of this film,” said Goodman, who employed an aggressive grassroots marketing campaign to promote his first feature film to hometown moviegoers. “I feel like we did everything we could.”
Goodman had aimed for the highest per-screen average among independent films but was content to come in second to “The Limits of Control,” a film directed by indie stalwart Jim Jarmusch and backed by the distributor Focus Features. It earned $18,607 per screen (and a total $55,820 from three sites).
Coming in third in per-screen averages, according to indieWIRE, was the boxing documentary “Tyson” with $5,757 ($74,835 total). The weekend's highest grossing independent film was “Battle for Terra,” which earned about $1.1 million from 1,160 sites, or an average of $933.
“The Last Lullaby” plays through Thursday at the Louisiana Boardwalk’s Regal Cinemas. It opens Friday in Cedar Rapids, Iowa.