Mixed to decent reviews, an R rating, no marquee names and one brave but bleak finale have translated into a locally disappointing opening weekend for "The Mist." It will likely come in 9th place and take in an estimated $9 million from Friday to today. From Wednesday, its opening day, it will likely gross $13 million. Check the charts at IMDb.com, or check Variety's report.
Disney's "Enchanted" secured the biggest business, earning an estimated $50 million since Wednesday. "The Mist" was released on about 2,400 screens, while Enchanted took over about 3,600.
If you take "Enchanted" out of the equation, the rest of the box office is slugging it out for audiences. Just over $9 million will separate 2nd from 9th.
"The Mist" will face a lot of competition in the coming weeks, with more than 60 films set for release from Thanksgiving through the end of the year. Will is scare up a cult or consistent following? It's definitely a tough road.
If you didn't catch it, my interview with Matthew Broderick ran today. He was recently in town filming "Wonderful World."