Jeffrey Goodman, director of the locally made indie "The Last Lullaby," is pondering some intriguing contradictions today on his MovieMaker blog. He wrote:
We’re in an interesting time. Easiest time ever to make a movie. Hardest time ever to monetize the finished product. Easiest time ever to find an outlet for your finished movie. But with a proliferation of outlets comes a decrease in the importance of each outlet.
It’s fragmented out there. Everyone is getting their information from so many different sources. How as independent moviemakers, with very limited marketing budgets, do we possibly break free of this quagmire?
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A follow-up statement catches my eye as something worth pondering on LaMovBlog. He writes:
It’s become harder for distributors to market their movies. They have to spend more to get people’s attention in an increasingly noisy and fragmented world.
Let's turn this around and help the director: If the moviegoing world is getting increasingly noisy and fragmented, where do you, as a moviegoer, learn about new movies? A website? Word of mouth? Facebook? Celebrity/industry Twitter follows? Trailers? An iPhone ap? A theater? A blog? A news aggregator? A newspaper? A magazine? My friend Steve? (My advice: ignore Steve.)
Put another way: In the last few months, what media source/buzz source has most influenced your moviegoing habits?
Where do you get the most reliable movie news (and do you consider it news or something else)? One source, or many? And do you read it, or watch it?
Me? I'm traditional. I like great writing. For reviews, I'm hooked on The New York Times, The Washington Post and reviews I find through metacritic.com. For buzz? My inbox. Festival coverage. Entertainment mags. I also watch a lot of classic film, so I rely on critical anthologies like a current favorite, "American Movie Critics: An Anthology from the Silents until Now."
Heck, even Netflix's recommendations have changed the way I find movies. (Have to hand it to that algorithm thingie. It works.)
I also prize recommendations from filmmakers and film industry sources. Case in point: Jon Rothell (who made the short "Silent Treatment") recommended "Songs from the Second Floor." Superb. Chris Jay drew me to "Goodbye Solo." Again, superb.
Who tells you where to go?