Monday, September 24, 2007

As my wife (sort of) says, 'Coffee is the Devil's nectar!'

Hey, YouTubers, Googlies and MySpaceCadets!

If you want to be in an online video ad/short film for Hell’s Coffee – I’m guessing their java explodes into an inferno when you add sugar – here’s your chance.

Local filmmaker Brenda Lovelady (pictured below) will shoot the ad soon. The two- or three-minute piece will be a take-off on “The Blair Witch Project,” and somehow, it will follow the company’s slogan: “Roasted on the Darkside.” (They actually have a roast called “Perkatory.”)

Hell’s Coffee is a Seattle-based brand. (Note to my Seattle source: “Is this stuff hot or what?”)

It’s purely an online campaign, Brenda said, and I’m sure she hopes to conjure up something of the viral variety.

“Acting experience helpful but not necessary. Pay will be token only with screen credit given to participants,” Brenda wrote in an email.

Open parts include: “Ashley, a headstrong 16- to 20-year-old female lead; Daryl, an arty 16- to 20-year-old male co-lead; Terrance, a sensitive 16- to 20-year-old male supporting role; and the Devil, a 25- to 45-year-old male with shaved head and goatee.”

(If I were casting director, the Devil would be Howie Mandel.)

Brenda also needs crew. Interested:
(318) 655-4392 or

Personally, I think the ad should also include the following café exchange between waitress and diner. It won’t, though:

ASHLEY: “Coffee hot enough for ya, Daryl?”

DARYL: “Burns like hellfire, Ashley.”

ASHLEY: “You deserve it, Daryl.”

DARYL: How much do I owe you, Ashley?”

ASHLEY: “Your soul, Daryl.”

DARYL: “Put it on my tab, Ashley.”

(Cue devilish laugh.)


m said...

Hmm. I don't know Hell's Coffee. But then again, I don't drink coffee. Their iced lattes aren't called "When hell freezes over," are they?

Alexandyr Kent said...

No clue. But one those would go well with a Beelzebub biscotti.